May 29 - 31, 2019
Detroit

MAIN DAY TWO

8:00 am - 9:00 am Registration & Coffee

9:00 am - 9:15 am Chairperson's Welcome & Opening Remarks

Frank Schwartz - Principal, Advanced Automotive Consulting Services (AACS)
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Frank Schwartz

Principal
Advanced Automotive Consulting Services (AACS)

Interior and exterior lighting have both experienced sweeping changes over the past decade via the introduction of LED technologies. LEDs have quickly become the standard for automotive lighting, but the development of OLED may dethrone LEDs widespread integration.
 
- Defining use cases for OLED or LED integration: where is the best fit
- Current state of industry for OLED and LED technologies
- Design challenges associated with OLED lighting
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Terrence Wilson

Research & Development Manager - Advanced Developments and New Technology Innovations
Magna International

10:00 am - 10:45 am Driving Body on Frame (BoF) Exterior Lighting Applications for Improved Performance & Functionality

Michael VanBelle - Engineering Manager, Ford Motor Company
This session will provide an in depth look as to the ongoing BoF exterior lighting development, to include engineering challenges, and overall program management for efficient delivery of high-performing lighting systems.
 
-       Body lighting engineering initiatives of interest
-       Engineering challenges to expect as we move towards autonomous and MaaS
-       Establishing exterior lighting needs to meet customer specifications
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Michael VanBelle

Engineering Manager
Ford Motor Company

10:45 am - 11:15 am Networking & Refreshment Break

11:15 am - 12:00 pm Enabling Advanced Automotive Lighting Applications with Moldable Optical Silicones

Jake Steinbrecher - Technical Service & Development Engineer for Lighting and Elastomers, Dow Performance Silicones
- Unique material attributes of moldable optical silicones for automotive lighting
- Designing and manufacturing ADB lenses, light guides, and other automotive lighting parts with moldable optical silicones
- Performance of moldable optical silicones in automotive lighting applications
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Jake Steinbrecher

Technical Service & Development Engineer for Lighting and Elastomers
Dow Performance Silicones

12:00 pm - 1:00 pm Networking Lunch

1:00 pm - 1:45 pm Driving Optical Design Capabilities for Improved Vehicle Performance

Jose Miguel Mercado - Head of Optical Engineering North and South America, HELLA
Optical engineers play a critical role in the development of high-performing automotive headlights, signal lamps, and interior lighting. This session will provide an in-depth view point as to the future of optical design to include industry-wide R&D efforts, simulation challenges, and more.
 
- Challenges associated with simulating optical systems for headlamps and interior lighting
- Conducting technical feasibility studies  for delivery of high-performance products
- Current state of industry and its affect on future optical design concepts
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Jose Miguel Mercado

Head of Optical Engineering North and South America
HELLA

1:45 pm - 2:30 pm Automotive Lighting Technology Road Mapping: The Road Ahead

Frank Schwartz - Principal, Advanced Automotive Consulting Services (AACS)
Ongoing LED and lighting system technological development coupled with the continued demand for passenger cars globally is surging the automotive lighting market. An increased focus on enhancing vehicle aesthetics and looks requires high performing lighting systems.

- Technological developments of interest and what to expect in years to come
- Automotive market highlights by region
- Industry growth drivers and capabilities sought
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Frank Schwartz

Principal
Advanced Automotive Consulting Services (AACS)

2:30 pm - 3:15 pm Light-Guides in the Automotive Industry

Dr. Vyacheslav Birman - Lighting Technology Expert, Continental
OEMs are continuously leveraging light-guides across the industry, as it provides a means to realize visually attractive and brand-specific lighting solutions for signal and day-time running lights.

- Light-guides general design approach, and selected projects for GM, Ford, Chrysler, Nissan, Toyota, Fiat
- Decorative illumination strategies
- Gauge illumination with light-guides
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Dr. Vyacheslav Birman

Lighting Technology Expert
Continental