May 21 - 23, 2018
Detroit, MI

Advanced Lighting for Automotive 2016

Automotive Lighting: The Intersection of Beauty, Style, Branding, Global Regulation, Safety and Cutting-Edge Technology

Lighting is the "joy" of a vehicle -- with its ability to provide style, safety, branding and ambiance. As OEMs embrace LED technology, the future of automotive safety knows no bounds, as sophisticated cameras are poised to help vehicles communicate with drivers and pedestriands, and illuminate the road in response to weather and lighting conditions. In terms of aesthetics, vehicles have evolved into an expression of personal style for their owners and a branding opportunity for their manufacturers -- with the ability to add signature light and color to dashboards, cup holders, deck lids and everything in between. Advanced software plays a pivotal role as lighting continues its transition to an electrical engineering function.

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