Auto designer for General Motors for a quarter century, educator at CCS, Wayne State University, Lawrence Technical University, and the Cleveland Institute of Art, consultant on History Channel’s Top Gear, founder of AutoArcheology, Brian Baker has quite the rap sheet. We had the good fortune to pick his brain on lighting design, American car culture, crafting a brand, Millennials, and more besides.
Organic Light Emitting Diode (OLED) technology is gaining traction in the European auto market, but still has yet to find purchase in the US market. This trend is set to change as the technology improves, as US automakers are already exploring the possibilities the technology affords. Will OLED disrupt the reigning champion, the LED, or are they different tools for different jobs?
While economic restraints will ensure that TFT displays are more commonly used in the near future, OLED displays may prove to be a long-term successor due to superior visual quality. Meanwhile manufacturers continue to grapple with the concepts of gesture control and intuitive voice control. To learn more, read this article.
In preparation for Advanced Lighting for Automotive 2018, we wanted to exclusively share these past presentations with you. Below you will find expert content on:
- Headlamp Rating Systems: What Characteristics Are Important? How Can Ratings Drive Technology / Design Improvements?, Shannen Borngesser, Global Technical Team Leader, Exterior Lighting- General Motors
- The Future of Automotive Exterior Lighting - OPTIS North America
- Design and Engineering Trends in Exterior Lighting, Frank Schwartz, Principal- Advanced Automotive Consulting Services (AACS)
- How the Evolution of Lighting Functions Can Help Provide Additional Consumer Safety, Terrence Wilson, Supervisor — Lincoln Exterior Lighting at Ford
Last year, at CES 2017, Toyota revealed its Concept-I vehicle, which features an AI assistant – named Yui – which uses light and sound to communicate with the driver. For example, coloured lighting illuminates the footwell to indicate whether the vehicle is in manual or self-driving mode. The exterior of the car also uses light to communicate with driver and surroundings. Other automakers are following suit, and turning their attention to the development of interior lighting concepts as a means of brand differentiation. With increasing pressure on automakers to deliver fuel-efficient, low-emission engines, speed and performance is becoming less of a differentiator, so many see ambient lighting as the next battleground.
Ahead of the upcoming Advanced Lighting for Automotive Summit this May in Detroit, we took a look at the latest automotive technology trends. The automotive industry is in a transformational stage in terms of lighting, with several new technologies coming to the market that offer improved performance, safety and aesthetics. This eBook looks at the latest trends in automotive lighting and highlights which technologies are not permitted in the United States.
We sat down with Brian Baker to discuss current trends within lighting technologies, challenges , how autonomous vehicle lighting will differ from today's vehicles and more. Brian Baker is an internationally experienced automotive designer, educator, historian, author and TV producer. He spent 25 years as a GM designer of concept and production vehicles in Europe and the US, including the Chevrolet SSR. He also helped develop the Discovery Channel series “Future Car” and is a consultant to History Channel's "Top Gear."
We sat down with Frank Schwartz, keynote speaker at this year's Advanced Lighting for Automotive Summit, to discuss the importance of vehicle lighting as well as the implications Uber's recent self-driving accident will have on the lighting community. Schwartz shares insight from a wide variety of areas: the influence of automotive lighting on overall safety, recent developments taking place within the lighting market, broad challenges faced by autonomous vehicles (AV), reevaluating the exterior lighting needs for AV's and more. To make way for autonomous vehicles in the near future, these challenges will need to be addressed now.